(Mienie for those who know me well), and this is me in a nutshell.
I love stories.
Watching them, reading them, creating them - the works.
And that is precisely the reason why I do what I do. Because it's all stories - website content, online banner adverts, TV adverts, competitions, social calendars, etc. It all tells a story.
Some are elaborate; some are loud and proud, others are hidden and subtle - regardless of how they are built, stories are always there, you just need to look.
2018 - Current
In July 2018, I started working at PSG Wealth as a copywriter; here I am expected to work on my own and alongside team members. The teams include designers (both internal and external), digital marketers, financial analysts, the PR team, editors, and financial journalists.
In June 2016 I started working at Stratitude as a copywriter. I work on my own and alongside a copywriter, designers, account managers, and developers to complete projects in the best possible way.
2012 - 2016
I joined Telesure’s marketing department, Upstream Advertising, in September 2012 as a copywriter. Upstream is a fast-paced environment, which teaches you to not only traffic jobs but also to negotiate deadlines for urgent work. Here you are expected to work both within a team and on your own to create optimum content that will ultimately lead to customer engagement and sales.
I joined up with Maynard Kraak, owner of West5Films, in 2012 to work on several different film and television projects. I mainly worked on developing storylines, creating and developing characters, writing scripts and assisting with writing the pitches. Finally, in 2014, our hard work paid off with the release of our feature film, Vrou Soek Boer.
Active Blue Productions
My first job after university was at Active Blue Productions as a production assistant. This was a small company that focused mainly on documentaries.