An email (or mailer) is a burst of information that needs to be shared with the customer. These are informative and to the point, and at times, form part of a bigger campaign.
As a way of keeping customers informed of what is happening with the brand, blog updates and running specials newsletters are sent out. Newsletters also act as a relationship-building tool between brands and their customers. I have also developed newsletters and content strategies that tied into the month’s social and SEO plan. In most instances, I’ve worked alongside designers to create emails that are easy to absorb.
These mailer and newsletter examples performed well above the industry standard for both open and click-through rates.